for Berlin-Chemie

Update: 17.01.2023

Last week: 1 week 2023 (02.01.2023 - 08.01.2023)

Last full month: December 2022


BRAND PORTFOLIO PERFORMANCE

One-pager

Time period Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
BROMHEXINE BERLIN-CHEMIE
WoW 120 506 -22.2% 2.9% 0.1 31 764 930 -20.0% 3.4% 0.2 -23.6%
MoM 881 320 45.7% 3.1% -0.2 211 916 362 53.0% 3.4% 0 53.3%
YTD 120 506 -58.2% 2.9% -3.9 31 764 930 -41.4% 3.4% -3 -1.6%
MAT 9 678 130 -28.1% 4.7% -1.7 1 997 795 356 -14.2% 4.6% -1.2 -1.5%
DEXALGIN
WoW 18 168 -16.6% 0.4% 0.1 9 672 047 -12.0% 1.5% 0.2 -26.1%
MoM 86 814 27.7% 0.3% 0 42 243 433 24.6% 1.1% 0 29.0%
YTD 18 168 -54.4% 0.4% -0.5 9 672 047 -38.1% 1.5% -1.1 -6.3%
MAT 1 563 877 -15.5% 0.6% -0.1 680 733 495 -3.5% 1.7% -0.3 -0.1%
ESPUMISAN (ADULTS)
WoW 40 316 -21.5% 39.4% 0.4 24 752 266 -20.9% 49.1% 0.9 -22.3%
MoM 241 465 0.3% 41.0% -0.3 141 226 638 7.8% 48.9% 0.6 1.0%
YTD 40 316 -57.7% 39.4% -24.4 24 752 266 -46.1% 49.1% -21.5 -31.4%
MAT 4 229 168 -20.2% 52.7% -13.2 2 187 435 011 -10.3% 58.5% -12 -0.1%
ESPUMISAN BABY
WoW 18 896 -10.7% 31.4% 0.8 14 225 578 -7.9% 47.6% 1.5 -12.8%
MoM 101 055 -2.2% 31.5% -2.3 71 889 362 3.5% 46.8% -0.7 5.1%
YTD 18 896 -28.9% 31.4% -9.1 14 225 578 -10.9% 47.6% -7.6 -8.4%
MAT 1 418 451 -14.6% 36.8% -4.6 903 832 290 -6.9% 50.2% -5.9 -4.0%
FASTUM
WoW 14 078 -6.4% 1.0% 0.1 8 523 862 -0.6% 2.7% 0.5 -18.6%
MoM 67 210 -6.8% 0.8% -0.1 38 269 832 -6.6% 2.2% -0.2 2.4%
YTD 14 078 -34.6% 1.0% -0.4 8 523 862 -17.6% 2.7% -0.5 -6.8%
MAT 1 033 123 -25.3% 1.1% -0.4 544 541 924 -14.9% 2.5% -0.6 -0.0%
IODOMARIN
WoW 42 130 -27.3% 20.4% -1.2 7 807 327 -26.8% 7.4% -0.7 -23.1%
MoM 292 263 -2.5% 21.9% -1.3 53 688 884 -3.2% 8.6% -1.2 3.2%
YTD 42 130 -19.4% 20.4% -1.8 7 807 327 -18.9% 7.4% -2.3 -12.3%
MAT 3 283 241 3.1% 20.5% -0.2 638 173 582 7.2% 9.0% -0.4 3.9%
LIOTON
WoW 10 473 -26.7% 1.5% -0.2 12 400 133 -28.3% 3.7% -0.5 -17.5%
MoM 67 343 -6.9% 1.6% -0.2 79 801 344 -4.4% 4.2% -0.1 2.6%
YTD 10 473 -54.2% 1.5% -1.3 12 400 133 -39.1% 3.7% -2.2 -14.8%
MAT 1 239 190 -26.8% 2.2% -0.6 1 299 456 601 -7.6% 4.6% -1 -7.7%
MEZYM
WoW 225 091 -24.7% 21.2% 0.1 34 102 869 -22.1% 14.5% 0.8 -25.2%
MoM 1 051 039 14.1% 18.6% 0.2 155 837 829 14.1% 12.7% -0.2 12.8%
YTD 225 091 -49.0% 21.2% -12.7 34 102 869 -45.3% 14.5% -11.1 -18.4%
MAT 17 133 811 -17.8% 25.2% -4 2 615 880 416 -10.4% 17.9% -3.9 -4.7%
MIG 400
WoW 101 382 -29.4% 2.5% -0.1 12 973 116 -28.5% 2.0% -0.1 -26.1%
MoM 640 170 14.7% 2.4% -0.3 78 597 858 16.9% 2.0% -0.1 29.0%
YTD 101 382 -34.0% 2.5% -1 12 973 116 -26.1% 2.0% -0.9 -6.3%
MAT 8 344 091 -15.9% 3.2% -0.6 989 617 919 -11.7% 2.4% -0.6 -0.1%
PROSTAMOL
WoW 16 328 -22.8% 13.6% 0.4 23 460 719 -22.1% 15.1% 0.6 -25.2%
MoM 102 828 1.0% 13.4% -0.7 143 857 913 2.0% 14.4% -0.6 6.2%
YTD 16 328 -49.8% 13.6% -10.8 23 460 719 -45.3% 15.1% -11.5 -9.8%
MAT 1 530 381 -28.5% 18.0% -6.7 2 145 437 063 -20.7% 19.2% -7.6 -2.0%
RESPERO MYRTOL
WoW 22 136 -30.6% 7.6% -0.7 12 348 268 -28.3% 8.7% -0.6 -24.4%
MoM 164 285 61.0% 8.2% 1.3 85 489 336 66.1% 9.0% 1.5 36.2%
YTD 22 136 -16.1% 7.6% -1.6 12 348 268 5.6% 8.7% 0 1.1%
MAT 1 297 262 68.7% 8.3% 3.1 624 210 027 76.0% 8.5% 3 6.0%

YTD

Brand Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
BROMHEXINE B-CH 120 506 -58.2% 2.9% -3.9 31 764 930 -41.4% 3.4% -3 -1.6%
DEXALGIN 18 168 -54.4% 0.4% -0.5 9 672 047 -38.1% 1.5% -1.1 -6.3%
ESPUMISAN (ADULTS) 40 316 -57.7% 39.4% -24.4 24 752 266 -46.1% 49.1% -21.5 -31.4%
ESPUMISAN BABY 18 896 -28.9% 31.4% -9.1 14 225 578 -10.9% 47.6% -7.6 -8.4%
FASTUM 14 078 -34.6% 1.0% -0.4 8 523 862 -17.6% 2.7% -0.5 -6.8%
IODOMARIN 42 130 -19.4% 20.4% -1.8 7 807 327 -18.9% 7.4% -2.3 -12.3%
LIOTON 10 473 -54.2% 1.5% -1.3 12 400 133 -39.1% 3.7% -2.2 -14.8%
MEZYM 225 091 -49.0% 21.2% -12.7 34 102 869 -45.3% 14.5% -11.1 -18.4%
MIG 400 101 382 -34.0% 2.5% -1 12 973 116 -26.1% 2.0% -0.9 -6.3%
PROSTAMOL 16 328 -49.8% 13.6% -10.8 23 460 719 -45.3% 15.1% -11.5 -9.8%
RESPERO MYRTOL 22 136 -16.1% 7.6% -1.6 12 348 268 5.6% 8.7% 0 1.1%

MAT

Brand Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
BROMHEXINE B-CH 9 678 130 -28.1% 4.7% -1.7 1 997 795 356 -14.2% 4.6% -1.2 -1.5%
DEXALGIN 1 563 877 -15.5% 0.6% -0.1 680 733 495 -3.5% 1.7% -0.3 -0.1%
ESPUMISAN (ADULTS) 4 229 168 -20.2% 52.7% -13.2 2 187 435 011 -10.3% 58.5% -12 -0.1%
ESPUMISAN BABY 1 418 451 -14.6% 36.8% -4.6 903 832 290 -6.9% 50.2% -5.9 -4.0%
FASTUM 1 033 123 -25.3% 1.1% -0.4 544 541 924 -14.9% 2.5% -0.6 -0.0%
IODOMARIN 3 283 241 3.1% 20.5% -0.2 638 173 582 7.2% 9.0% -0.4 3.9%
LIOTON 1 239 190 -26.8% 2.2% -0.6 1 299 456 601 -7.6% 4.6% -1 -7.7%
MEZYM 17 133 811 -17.8% 25.2% -4 2 615 880 416 -10.4% 17.9% -3.9 -4.7%
MIG 400 8 344 091 -15.9% 3.2% -0.6 989 617 919 -11.7% 2.4% -0.6 -0.1%
PROSTAMOL 1 530 381 -28.5% 18.0% -6.7 2 145 437 063 -20.7% 19.2% -7.6 -2.0%
RESPERO MYRTOL 1 297 262 68.7% 8.3% 3.1 624 210 027 76.0% 8.5% 3 6.0%

WoW

Brand Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
BROMHEXINE B-CH 120 506 -22.2% 2.9% 0.1 31 764 930 -20.0% 3.4% 0.2 -23.6%
DEXALGIN 18 168 -16.6% 0.4% 0.1 9 672 047 -12.0% 1.5% 0.2 -26.1%
ESPUMISAN (ADULTS) 40 316 -21.5% 39.4% 0.4 24 752 266 -20.9% 49.1% 0.9 -22.3%
ESPUMISAN BABY 18 896 -10.7% 31.4% 0.8 14 225 578 -7.9% 47.6% 1.5 -12.8%
FASTUM 14 078 -6.4% 1.0% 0.1 8 523 862 -0.6% 2.7% 0.5 -18.6%
IODOMARIN 42 130 -27.3% 20.4% -1.2 7 807 327 -26.8% 7.4% -0.7 -23.1%
LIOTON 10 473 -26.7% 1.5% -0.2 12 400 133 -28.3% 3.7% -0.5 -17.5%
MEZYM 225 091 -24.7% 21.2% 0.1 34 102 869 -22.1% 14.5% 0.8 -25.2%
MIG 400 101 382 -29.4% 2.5% -0.1 12 973 116 -28.5% 2.0% -0.1 -26.1%
PROSTAMOL 16 328 -22.8% 13.6% 0.4 23 460 719 -22.1% 15.1% 0.6 -25.2%
RESPERO MYRTOL 22 136 -30.6% 7.6% -0.7 12 348 268 -28.3% 8.7% -0.6 -24.4%

MoM

Brand Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
BROMHEXINE B-CH 881 320 45.7% 3.1% -0.2 211 916 362 53.0% 3.4% 0 53.3%
DEXALGIN 86 814 27.7% 0.3% 0 42 243 433 24.6% 1.1% 0 29.0%
ESPUMISAN (ADULTS) 241 465 0.3% 41.0% -0.3 141 226 638 7.8% 48.9% 0.6 1.0%
ESPUMISAN BABY 101 055 -2.2% 31.5% -2.3 71 889 362 3.5% 46.8% -0.7 5.1%
FASTUM 67 210 -6.8% 0.8% -0.1 38 269 832 -6.6% 2.2% -0.2 2.4%
IODOMARIN 292 263 -2.5% 21.9% -1.3 53 688 884 -3.2% 8.6% -1.2 3.2%
LIOTON 67 343 -6.9% 1.6% -0.2 79 801 344 -4.4% 4.2% -0.1 2.6%
MEZYM 1 051 039 14.1% 18.6% 0.2 155 837 829 14.1% 12.7% -0.2 12.8%
MIG 400 640 170 14.7% 2.4% -0.3 78 597 858 16.9% 2.0% -0.1 29.0%
PROSTAMOL 102 828 1.0% 13.4% -0.7 143 857 913 2.0% 14.4% -0.6 6.2%
RESPERO MYRTOL 164 285 61.0% 8.2% 1.3 85 489 336 66.1% 9.0% 1.5 36.2%

REFERENCE (RUS)

ОБОЗНАЧЕНИЯ

WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели

MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца

YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года

MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года


MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%

Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%

Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)

Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%

Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов

Список конкурентов можно найти в разделе "MS of competitors" в блоке каждого бренда

REFERENCE (ENG)

ABBREVIATIONS

WoW - Week Over Week - indicators for comparing the results of the current and previous week

MoM - Month Over Month - indicators for comparing the results of the* last full month* and previous full month

YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year

MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year


MS - Market Share - (Brand Sales / Category Sales)*100%

Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%

Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)

Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%

Each category is created specifically for each brand and includes the brand and its competitors

The list of competitors can be found in the subsection "MS of competitors" in sections for each brand

BROMHEXINE BERLIN-CHEMIE


VALUE & VOLUME DYNAMICS

VOLUME


VALUE

MS VOLUME

MS VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


WEEKLY DYNAMICS

Total Sales

## [1] "BROMHEXINE B-CH"

SKU #1

## [1] "BROMHEXINE B-CH COATED TABLETS 8 MG #25"

SKU #2

## [1] "BROMHEXINE B-CH SOL ORAL 4 MG/5 ML 60 ML #1"

MS OF COMPETITORS: BROMHEXINE BERLIN-CHEMIE COMPETITORS

MS VOLUME (weekly)


MS VALUE (weekly)


ESPUMISAN (ADULTS)


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


SALES (weekly)

Total Sales

## [1] "ESPUMISAN (ADULTS)"

SKU #1

## [1] "ESPUMISAN (ADULTS) CAPS 40 MG #25"

SKU #2

## [1] "ESPUMISAN (ADULTS) CAPS 40 MG #50"

SKU #3

## [1] "ESPUMISAN (ADULTS) EXTRA GRAN 125 MG #14"

SKU #4

## [1] "ESPUMISAN (ADULTS) L EMULS ORAL 40 MG 30 ML #1"

MS OF COMPETITORS: CORE OF ESPUMISAN (ADULTS)

MS VOLUME (weekly)


MS VALUE (weekly)


ESPUMISAN BABY


VALUE & VOLUME DYNAMICS

VOLUME


VALUE

MS VOLUME

MS VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM



WEEKLY DYNAMICS

Total Sales

## [1] "ESPUMISAN BABY"

SKU #1

## [1] "ESPUMISAN BABY ORAL DROPS 100 MG/ML 30 ML #1"

SKU #2

## [1] "ESPUMISAN BABY ORAL DROPS 100 MG/ML 50 ML #1"

MS OF COMPETITORS: CORE OF ESPUMISAN BABY

MS VOLUME (weekly)


MS VALUE (weekly)


FASTUM-GEL


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM

WEEKLY DYNAMICS

Total Sales

## [1] "FASTUM"

SKU #1

## [1] "FASTUM GEL FOR EXT USE 2,5% 100 G #1"

SKU #2

## [1] "FASTUM GEL FOR EXT USE 2,5% 30 G #1"

SKU #3

## [1] "FASTUM GEL FOR EXT USE 2,5% 50 G #1"

MS OF COMPETITORS: CORE OF FASTUM-GEL

MS VOLUME (weekly)


MS VALUE (weekly)


LIOTON 1000


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


WEEKLY DYNAMICS

Total Sales

## [1] "LIOTON"

SKU #1

## [1] "LIOTON 1000 GEL FOR EXT USE 1000 IU/G 100 G #1"

SKU #2

## [1] "LIOTON 1000 GEL FOR EXT USE 1000 IU/G 30 G #1"

SKU #3

## [1] "LIOTON 1000 GEL FOR EXT USE 1000 IU/G 50 G #1"

MS OF COMPETITORS: CORE OF LIOTON 1000

MS VOLUME (weekly)


MS VALUE (weekly)


MEZYM


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


WEEKLY DYNAMICS

Total Sales

## [1] "MEZYM"

SKU #1

## [1] "MEZYM 20000 INTESTINAL-SOLUBLE COATED TABLETS 20000 IU #20"

SKU #2

## [1] "MEZYM FORTE COATED TABLETS #20"

SKU #3

## [1] "MEZYM FORTE COATED TABLETS #80"

SKU #4

## [1] "MEZYM NEO 10000 CAPS ENTEROSOLUB 10000 IU #20"

SKU #5

## [1] "MEZYM NEO 10000 CAPS ENTEROSOLUB 10000 IU #50"

SKU #6

## [1] "MEZYM NEO 25000 CAPS ENTEROSOLUB 25000 IU #20"

SKU #7

## [1] "MEZYM NEO 25000 CAPS ENTEROSOLUB 25000 IU #50"

SKU #8

## [1] "MEZYM PRO INTESTINAL-SOLUBLE COATED TABLETS 10000 ED #20"

MS OF COMPETITORS: CORE OF MEZYM (TABS & CAPS)

MS VOLUME (weekly)


MS VALUE (weekly)


DEXALGIN 25


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


WEEKLY DYNAMICS

Total Sales

## [1] "DEXALGIN"

SKU #1

## [1] "DEXALGIN 25 COATED TABLETS 25 MG #10"

MS OF COMPETITORS: CORE OF DEXALGIN 25

MS VOLUME (weekly)


MS VALUE (weekly)


MIG 400


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


WEEKLY DYNAMICS

Total Sales

## [1] "MIG 400"

SKU #1

## [1] "MIG 400 COATED TABLETS 400 MG #10"

SKU #2

## [1] "MIG 400 COATED TABLETS 400 MG #20"

MS OF COMPETITORS: CORE OF MIG 400

MS VOLUME (weekly)


MS VALUE (weekly)


PROSTAMOL


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


WEEKLY DYNAMICS

Total Sales

## [1] "PROSTAMOL"

SKU #1

## [1] "PROSTAMOL UNO CAPS 320 MG #30"

SKU #2

## [1] "PROSTAMOL UNO CAPS 320 MG #60"

SKU #3

## [1] "PROSTAMOL UNO CAPS 320 MG #90"

MS OF COMPETITORS: CORE OF PROSTAMOL

MS VOLUME (weekly)


MS VALUE (weekly)


IODOMARIN


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


WEEKLY DYNAMICS

Total Sales

## [1] "IODOMARIN"

SKU #1

## [1] "IODOMARIN 100 TABS 100 MCG #100"

SKU #2

## [1] "IODOMARIN 200 TABS 200 MCG #100"

SKU #3

## [1] "IODOMARIN 200 TABS 200 MCG #50"

SKU #4

## [1] "IODOMARIN FOR THE FUTURE MOTHER TABLETS 140 MG #30"

MS OF COMPETITORS: CORE OF IODOMARIN

MS VOLUME (weekly)


MS VALUE (weekly)


RESPERO MYRTOL


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


WEEKLY DYNAMICS

Total Sales

## [1] "RESPERO MYRTOL"

SKU #1

## [1] "RESPERO MYRTOL CAPS ENTEROSOLUB 120 MG #20"

SKU #2

## [1] "RESPERO MYRTOL FORTE CAPS ENTEROSOLUB 300 MG #20"

MS OF COMPETITORS: CORE OF RESPERO MYRTOL

MS VOLUME (weekly)


MS VALUE (weekly)

REFERENCE

[RUS] ОБОЗНАЧЕНИЯ

WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели

MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца

YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года

MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года


MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%

Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%

Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)

Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%

Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов

Список конкурентов можно найти в разделе "MS of competitors" в блоке каждого бренда


[ENG] ABBREVIATIONS

WoW - Week Over Week - indicators for comparing the results of the current and previous week

MoM - Month Over Month - indicators for comparing the results of the last full month and previous full month

YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year

MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year


MS - Market Share - (Brand Sales / Category Sales)*100%

Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%

Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)

Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%

Each category is created specifically for each brand and includes the brand and its competitors

The list of competitors can be found in the subsection "MS of competitors" in sections for each brand

DATA SOURCES:

DSM: Sales

Palomars: TRPs

MI: Fact Digital Costs

MI Estimated Costs: TV costs